Destination XL names digital chief

US speciality men’s clothing retailer Destination XL has named Jonathan Sainsbury as chief digital and analytics officer

Sainsbury will be responsible for all digital initiatives across the organisation, including building the brand digitally, driving traffic to stores, digital and mobile commerce, the Company’s overarching digital marketing strategy and analytics practice.

He said: “I’m thrilled to join the team at DXL, and I look forward to expanding upon our capabilities in performance marketing, digital commerce, and analytics while furthering our mission to create a word-class omnichannel shopping experience for the big and tall man.”