True Religion launches new app

Urban fashion retailer True Religion has announced a new app ahead of the holiday season

An important new milestone in the company’s journey to becoming a digital first direct-to-consumer brand, the app will improve True Religion’s mobile shopping experience while also enabling customers to unlock exclusive offers, promotions, and product not found elsewhere.

With 80% of True Religion’s ecommerce transactions coming from mobile along with more than half of new visits, the company expects the app to account for 10% of its total ecommerce sales in 2023.

“We know that the True Religion customer uses their smartphone to engage with the brand because over half of new visits to truereligion.com and more than 80% of all transactions are from a mobile device,” said Scott McCabe, SVP, ecommerce for True Religion. “The app will enhance our ability to facilitate a seamless and more direct relationship to our most loyal customers.”