Pandora digital transformation gathers pace

Jewellery giant Pandora has chosen new software to support its ambitious digital journey

Pandora has an ambitious growth strategy in place, which will be fully implemented by 2026 as part of its Phoenix strategy.

It is built around four growth pillars: brand, design, personalisation and core markets - all centred around the overall objective for Pandora to be the largest and most desirable brand in the affordable jewellery market.

Their growth ambitions are in turn enabled by a holistic digitalisation strategy spanning across Pandora operations. One of its key elements is to establish a new, lean digital core with SAP S/4HANA Cloud as the company’s new ERP system.

“After a turnaround period where we needed to reconnect with our core customers and focus on core Pandora DNA and products such as the Moments bracelet and charms, we are now at a scaling stage” said David Walmsley, CTO, Pandora. “The main focus of the ERP transformation will be Finance, anything to do with Inventory and the end-to-end business processes reflecting the Customer Experience”.

Seamless transactions

When fully implemented by 2026, SAP will enable Pandora to offer their customers an omnichannel experience with seamless transactions and interactions online and in stores.

Pandora customers will be able see the inventory of available products in real time and avoid situations where a certain product appears to be available in the store, but no longer is, as is sometimes the case if the three current systems are not synchronised.

This will tie into recent improvement initiatives launched by Pandora such as click & collect, shop online and pick up in store.