Charlotte Tilbury unveils virtual world

Beauty brand Charlotte Tilbury has launched a new virtual world for customers called Charlotte’s Beauty Realm

Charlotte’s 3D Beauty Realm allows customers to customise their very own personalised avatars to venture into the metaverse together, where they can shop with friends, exchange beauty secrets -as if they are together in person - and access exclusive, iconic beauty looks and show-stopping outfits worn by the stars of the Charlotte Tilbury Holiday campaign.

In addition, customers will have access to industry leading beauty tricks from Charlotte’s very own pro-artistry team through live-streamed, educational content with the opportunity to enjoy a library of Charlotte Tilbury virtual beauty services together as they shop with friends.

“Whether we’re interacting in person, online or via our virtual store in the metaverse, we want to bring a one-of-a-kind experience to our customers. Making sure every single customer interaction feels elevated and personal across each one of our touch points is essential to us, helping our customers to feel and look the most confident and beautiful versions of themselves,” said Charlotte Tilbury Beauty CTO Corinne Suchy.