Laura Mercier latest to enter Metaverse

Beauty retailer Laura Mercier is the latest company to experiment with the metaverse

Laura Mercier has partnered with experiential ecommerce platform, Obsess, to launch its debut virtual store, World of Beauty, which is now live.

It is the brand's first step into a virtually experiential ecommerce presence, offering an immersive and interactive online shopping experience.

"This is an exciting time for our consumers to explore Laura Mercier through a new, digitalised lens, that offers an immersion into the brand and its history.” said Diane Kim, global brand president of Laura Mercier.