Intersport updates AV

Sports retailer Intersport has announced a new AV shopping experience for its fresh Alpine store concept Crans-Montana in the Swiss Alps

The hi-tech upgrade is instantly visible from the moment sports equipment shoppers approach the shop. In its front window, Mood Media, has installed a 350x200cm LG display screen. It uses the latest LED technology to ensure its picture is bright enough to be seen even when the mountain sun is shining directly on the window.

Inside, there are three in-store digital displays that introduce shoppers to the brand’s full range and explain their options to buy or rent equipment. Staff can control the audio-visual system via a supplied touch panel which integrates with the Mood HarmonyTM Content Management System (CMS).

“Alpine sports stores are traditionally quaint, but we wanted to support them in providing a more modern digital experience,” said Stephan Schläfli, head of partner business at Intersport Schweiz. “The technology allows us to give our customers a fully immersive experience even before they enter the front door and the speaker system provides a lively ambience to keep them coming back. This is a great example of how despite a very traditional setting, retail technology can be integrated and used to provide the best possible shopping experience.”