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NYX launches new collection on metaverse

By Retail Technology | Tuesday January 10 2023 | UPDATED 09.01.23

Cosmetics retailer NYX Professional Makeup has unveiled its Spring 2023 collection on metaverse platform Roblox

Customers can collect limited-edition makeup for their in-game avatars while exploring the“House of NYX Professional Makeup” house which is located in iHeartLand on the platform.

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