Lululemon stretches to RFID

Fitness wear retailer Lululemon is deploying new RFID technology throughout its global store network

As stores are a significant point of connection and community for Lululemon’s customers, Nedap’s iD Cloud platform is being used as a crucial pillar to unlock real-time inventory data so that stores have the right product assortment available on their floors, creating a seamless experience across brick-and-mortar through digital engagement.

Carl Barker, VP, global omni programs at Lululemon, said: “With Nedap’s iD Cloud solution, we can leverage real-time, accurate data to enable our in-store educators to spend even more time engaging and connecting with our guests. Having a fully mobile cloud solution in our stores greatly contributes to this experience. Online, RFID continues to elevate our digital experience, offering accurate real-time store inventory visibility and powering key fulfilment experiences such as buy online, pickup in store (BOPIS).”

Lululemon will continue to scale up the RFID-based inventory management platform to Europe, the Middle East, Africa, and the Asia Pacific region in early 2023, streamlining growth in new markets.