Lipton goes big with digital billboard

Drinks brand Lipton Ice Tea is using Australia’s largest digital billboard for its #PassTheSunshine campaign

The campaign has an original song on Australia’s biggest full motion, high resolution digital billboard on Bourke Street Melbourne.

It also features a diverse range of eleven of Australia’s biggest creator talents in a combined digital out-of-home (DOOH), social media and experiential activation to raise brand awareness and to encourage acts of kindness.