Savage X Fenty partners for body tech

Disruptor brand Savage X Fenty is part of a partnership with FIT:MATCH to launch the next generation of body shape technology

The product, dubbed Fit Xperience, gives shoppers the opportunity to get scanned in an in-store fitting room using Intel's RealSense technology and the Intel Distribution of OpenVINO toolkit.

Within seconds, customers are matched with the best-fitting Savage X styles based on their exact body shape. This first-of-its-kind experience is available exclusively at Savage X Fenty retail stores and debuted at its new Lenox Square Mall location in Atlanta, Georgia on February 11.

Savage X Fenty closed a strategic investment in FIT:MATCH last year to accelerate expansion of the AR-powered technology, which solves the fit challenge that has long plagued brands and consumers by utilizing body shape data rather than just standard measurements.

"Fit Xperience has been a game changer in merging the physical and digital retail brand, especially at a time when fit and comfort in your body is so important," said Christiane Pendarvis and Natalie Guzman, co-presidents of Savage X Fenty.