Rimi Baltic adds space to grow

Baltic retailer Rimi Baltic has successfully implemented multiple macro and micro space solutions, resulting in increased efficiency and improved communication between different teams

Rimi Baltic is using the SymphonyAI Retail CPG space platform, including Store View planogram distribution, Assortment Optimization, Shelf Planning and Category Insights reporting across its stores in Latvia, Estonia and Lithuania.

It is also currently working with SymphonyAI to implement floor planning. Taken as a whole, these solutions deliver customer-focused space planning processes on both the macro and micro level, leveraging data-driven decisions across all three Baltic countries to better engage in-store shoppers.

Kaspars Karaševskis, placement strategist at Rimi Baltic, said: “We look forward to continuing to drive innovation and improve our operations with the help of these tools. In the coming months, we will leverage advanced space planning capabilities, including floor planning across Estonia, Latvia and Lithuania, with the help of dedicated expertise from SymphonyAI to achieve the measurable business impact goals defined for this expansion phase.”