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Kontoor unveils green system

By Retail Technology | Thursday April 20 2023 | UPDATED 19.04.23

Kontoor Brands, whose consumer brands include Wrangler and Lee, has announced the launch of its Global Design Standards, a system created to lower the environmental and social impacts of Wrangler and Lee apparel

With a focus on developing products with Preferred Materials, Low-Impact Fabric and Low-Impact Finishing, Kontoor aims to tackle the largest value chain factors to improve greenhouse gas emissions, water, and chemical use as well as worker well-being.

“At Kontoor, we produce millions of products each year globally. With that kind of scale, the choices we make about what goes into our products have the potential to guide the industry toward meaningful change,” said Jeff Frye, VP at Kontoor Brands. “Our Global Design Standards allow us to tackle the product stages that have impact on people and our planet. While we initially aim to have each of our products meet one of the three standards, we are actively striving to reach new levels of innovation and sustainability that will continually improve the sustainable performance of our products.”

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