Men’s Wearhouse launches digital assistant

Specialty US men’s wedding wear retailer Men’s Wearhouse has launched a digital assistant called Wedding Wingman

Wedding Wingman is a comprehensive tool that streamlines the wedding planning process by providing grooms and their partners with inspiration and guidance for selecting the ideal wedding attire. Wedding Wingman was first introduced in a pilot market in September 2022, and following months of refinement, it was launched in all Men's Wearhouse stores.

The tool was created in response to customer feedback and insights indicating that nearly half of all grooms find the wedding planning process too difficult or time-consuming.