eBay buys authentication firm

Global marketplace giant eBay has agreed to purchase authentication company Certilogo

Certilogo's platform uses digital technology to empower brands and designers to manage the lifecycle of their garments, while providing consumers a seamless way to confirm authenticity, access reliable information about branded items, and easily activate circular services.

"For many years, consumers have turned to eBay as a trusted destination for buying and selling pre-loved apparel and fashion goods, not only because of the unmatched selection, but because of our commitment to utilising the latest technology to empower our sellers and buyers," said Charis Marquez, VP, eBay. "Certilogo's technology and talented team allows eBay to build on this commitment, establishing eBay as a leader in pre-loved fashion, and offering new ways for consumers to connect and engage with brands."