Louis Vuitton launches digital collectibles

Louis Vuitton has launched a new creative adventure with Web.3, combining physical and digital elements

The VIA Treasure Trunk, the first digital trunk created by the Maison metaverse, which has been created for those who “seek to travel through new dreams and realities, and collect unique creations along the way”.

After the launch of the VIA Treasure Trunk, the first key will be dropped to unlock the first digital collectible, with the aim to stitch exceptional product and digital culture together.

The world of VIA will empower the Treasure Trunk owners to wonder and wander into the universe of the Maison, while unlocking exclusive products and sharing their collectibles with their own community. 

Each collectible is twinned with exclusive access to a physical counterpart, taking owners on a journey unlike any other before.