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Valspar sees digital boost

By Retail Technology | Wednesday June 7 2023

Paint brand Valspar has seen sales rise 105% following a digital transformation project

The project courtesy of Enjoy Digital includes a Valspar website makeover which now offers a simpler, slicker and more seamless user-experience.

As a result, Valspar has seen a 105% YOY increase in sales revenue and a 66% YOY increase in website conversions. On top of that, Enjoy Digital also contributed to a 54% YOY increase in paid conversions for Valspar as well as 23% YOY increase in website sessions and 35% YOY increase in website users.

The highlight of the project is the Valspar Virtual Assistant. Accessible online or in-store (via QR code), the Valspar Virtual Assistant is a digital application designed to guide customer purchase decisions, offering interactive tools, such as a colour visualiser, coverage calculator, photo uploaders and informative videos.

Tobie Lewis, head of marketing at Valspar, said: “Thanks to Enjoy Digital for transforming our ambitious vision for the Valspar website into reality. We’re very proud of our new digital experience; it’s received a lot of positive feedback from our customers, and it’s delivered some fantastic results too.”

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