J.Crew launches virtual store

Family fashion retailer J.Crew has launched a new virtual store

The 3D shoppable experience powered by Obsess celebrates the J.Crew’s 40th anniversary and takes the form of a beach house that features six unique rooms and a separate boathouse.

J.Crew Virtual Beach House also offers rich interactive content highlighting the brand’s heritage, along with gamified elements and seamless checkout.

“We are excited to celebrate J.Crew’s 40th anniversary with the launch of the J.Crew Virtual Beach House in partnership with Obsess,” said Derek Yarbrough, CMO of J.Crew and Madewell. “This immersive experience brings J.Crew’s past and present together, giving our customers a virtual passport to explore the world of J.Crew, while shopping a curated edit of summer styles in an innovative digital format.”