Sprayway hikes up orders with analytics

Leading outdoor brand Sprayway has elevated its customer experience and business performance by using predictive analytics

Sprayway boosting its orders by 31% over a 12 month period by using Patchworks BI.

The retail brand used Patchworks BI to make meaningful business decisions based on data to improve its marketing strategy, which also saw total visitors to Sprayway’s website surge by 58%.

Integrating Patchworks BI with all of its data sets, the brand was immediately able to gain a 360-degree view of its business. This single source of data now provided the retailer with daily information across its entire business. The diverse range of features and reports in Patchworks BI gave Sprayway a trusted approach to monitor its business performance which would allow the brand to make strategic, informed decisions to convert and retain customers. In Patchworks BI it also gained a management level reporting tool which allowed it, not only to view daily reports, but help the team manage processes.

Ian Christian, brand director at Sprayway said: "With the constant accurate insights of Patchworks BI, our teams are empowered with the right data to identify and improve on areas much more rapidly than before. This trusted data is aligning us as a wider team – it is intrinsically linked to our current success.”