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Market Analysis

Walmart launches shoppable celeb carts

By Retail Technology | Tuesday July 18 2023 | UPDATED 17.07.23

Retail behemoth Walmart is launching a new, digital-first shopping experience that enables customers to shop customised carts full of their favourite celebrity’s most-loved items

Walmart has teamed up with NFL star Patrick Mahomes, singer Becky G and pop culture icon Barbie to select their top picks from Walmart and curated shoppable carts.

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