Dufry flying with AR make-up

Global travel retailer Dufry is to provide in-store and web makeup virtual try-on for products from 15 brands

In London Heathrow, London Stansted, Manchester and Barcelona, it is now possible to try augmented reality (AR) makeup products from brands such as Benefit, Kylie Cosmetics, Guerlain, Huda Beauty and more.

Dufry also plans to bring Perfect Corp-powered virtual try-on shopping experiences to more airports in the future.

Lee Adams, from Dufry, said: “We are thrilled to be offering our customers this virtual try-on tool. We have been working on this collaboration with Perfect Corp as part of our digital strategy to revolutionise the passenger experience. This AI & AR-powered technology forms a seamless part of the shopping journey for our passengers, helping them to easily choose the products that are perfect from them, as well as saving them time at the airport.”