Whole Foods Market turns to Amazon One

US grocer chain Whole Foods Market is to implement Amazon One - Amazon Web Services’s palm recognition service for identification, payment, loyalty membership, and entry

By the end of this year, all 500+ Whole Foods Market locations in the U.S. will offer Amazon One for payment and Prime membership benefits. This means Whole Foods Market customers who choose to use Amazon One will no longer need their wallet or even a phone to pay—they can simply hover their palm over an Amazon One device.

For Prime members who link their Amazon One profile with their Amazon account, savings will automatically be applied.

“We are always looking for new ways to delight our customers and improve the shopping experience,” said Leandro Balbinot, chief technology officer at Whole Foods Market. “Since we’ve introduced Amazon One at Whole Foods Market stores over the past two years, we’ve seen that customers love the convenience it provides, and we’re excited to bring Amazon One to all of our customers across the US.”