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True Religion CMO to lead digital charge

By Retail Technology | Monday July 24 2023

Denim fashion retailer True Religion has named a new chief marketing officer to oversee its continued transformation to a digital-first company.

Kristen D’Arcy -  formerly with Pacific Sun, Ralph Lauren, Coty, and Oscar de la Renta - will be responsible for all aspects of marketing, including content creation, creative, brand, influencers and social media.

 

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