AU Vodka finds DTC partner

Premium vodka brand AU Vodka has announced a new partnership as it continues to capitalise on the alcohol sector’s direct-to-consumer market

The company is working with Huboo to meet huge online demand and further accelerate its fast-growth global journey.

A large number of AU Vodka’s products are now sold and delivered directly thanks to Huboo, which delivers nearly 2.5 million items a month for more than 1,500 businesses, from pioneering startups and fast-growth scaleups such as AU Vodka to multinational giants like Nestlé and Porsche.

Jordan Major, head of ecommerce at AU Vodka, said: “We were quick to spot this gap in the direct-to-consumer market and have seen amazing results targeting Millennials and Gen Z who much prefer ecommerce to in-store shopping. Our model makes it much easier to expand our product lines and reach, learning from a wealth of digital customer data to drive future product innovation, safe in the knowledge that whatever we come up with next, Huboo will be able to fulfil it.”