Greater insight for Currys

Technology retailer Currys is implementing a new collaborative insights gateway solution

Circana’s Insights Gateway, which will be launched and branded as Currys Tech Insights, will provide Currys’ supplier partners with access to sales performance and customer insights across the Currys business – driving collaboration like never before.

The Currys Tech Insights platform will be transformative for Currys’ suppliers seeking to better understand Currys customers, with the ability to access a 360-degree view of customers’ shopping behaviour, powered by the integration of customer and transaction data.

Susie Moan, chief data officer at Currys, said: “We are thrilled to be unveiling the powerful new Currys Tech Insights platform to our suppliers. The platform will allow our brands to take an even more forensic approach to understanding the data behind our customers’ decision making. Together, we will have a holistic view of our customers and be able to better anticipate their current and future needs, so that we can help more people than ever enjoy amazing technology.”