Hudson’s Bay adopts AIR platform

Canadian department store Hudson’s Bay is adopting an AIR platform to support the relaunch of its loyalty programme

Using Eagle Eye’s AIR platform and mobile loyalty services, Hudson’s Bay plans to re-launch its digital loyalty programme later this month, engaging and rewarding customers across the full lifecycle by delivering personalised offers and an array of engaging promotions including member pricing and innovative quest campaigns, giving customers more ways to earn, spanning both their bricks and mortar and ecommerce businesses.

The platform will enable Hudson’s Bay to launch a real-time, omnichannel loyalty programme, targeting its six million loyalty members, through integrating to their existing technology stack including the POS, eCommerce platform, all digital channels including their new app, customer call centre and CDP.