M&S turns to AI intelligence

Iconic a British retailer Marks & Spencer will deploy new AI-based technology on handheld devices that compares images captured of products in stores to store-specific planograms, providing an instant view of compliance on store shelves.

The comprehensive real-time insights generated by SymphonyAI Store Intelligence creates a connected-store environment, giving store colleagues prioritised tasks to quickly bring shelves into full planogram compliance.

Rob Barnes, CTO, M&S said: “As we reshape M&S for growth, we’re investing in technology that will create greater efficiencies and a more connected in-store experience for our customers. Through our partnership with SymphonyAI Retail CPG, our colleagues will be able to leverage AI-based technology to help them deliver an exceptional service to our customers.”