Estée Lauder turns to AI

Beauty products brand and retailer The Estée Lauder Companies (ELC) will use generative AI across ELC's brand sites as part of its mission to transform the luxury digital experience

ELC was an early collaborator in the beauty industry to tap Google Cloud to accelerate its technology strategy.

Through a new partnership, ELC and Google Cloud will collaboratively explore AI-powered solutions to better understand consumer sentiment, inform R&D efforts, and translate the magic of prestige beauty brands into best-in-class, high-touch digital experiences.

Google Cloud's gen AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing ELC to proactively address consumer concerns, respond to external trends, and ultimately improve consumer experiences. ELC is also developing new gen AI business applications on Google Cloud's AI platform, Vertex AI, to streamline operations and simplify business workflows to drive down operating costs while creating new opportunities for productivity.

ELC is also using PaLM 2, Google's large language model (LLM), to more completely understand consumer sentiment on brand channels like social media, call centre operations, and more.

"At The Estée Lauder Companies, we aim to delight consumers with transformative products and services. Through our collaboration with Google Cloud, we are creating high-touch, personalized experiences online that our consumers expect from every interaction with our brands," said Gibu Thomas, EVP online, The Estée Lauder Companies Inc. "By working with Google Cloud's generative AI technologies, our data science teams are unlocking new ways to serve our consumers."