Silentnight announces marketing partnership

Sleep brand Silentnight has announced a new performance marketing partnership

The new partnership sees Summit take over responsibility for the brand’s PPC, SEO, Paid Social and Affiliates campaigns to ensure that all channels work strategically together to help drive both brand awareness to a wider audience demographic and business performance.

With customers utilising various touch points when visiting Silentnight’s website, the business was keen to ensure that the strategic growth ambition between both organic and paid channels complement each other, continuing to drive overall growth of Silentnight’s brand awareness. 

Tom Sloan, head of ecommerce and digital at Silentnight, said: “We were looking to unite all of our paid channels under one agency so the overall strategy could be aligned and make sure the channels would work together to help expand Silentnight’s reach and awareness.”