Diesel in metaverse move

Fashion brand Diesel is launching an exclusive collection on the Meta Avatars Store

In collaboration with digital fashion house DressX, the collection features 10 key Diesel looks that mirror the brand’s physical in-store offering and allows buyers to outfit their avatars in the brand’s denim jackets, jeans, and footwear while sharing the look on Instagram, Facebook, Messenger, and Quest VR.

"This collaboration with DressX represents an exciting chapter for Diesel and remarks its commitment to engaging technology with fashion,” said Stefano Rosso, board member of Diesel parent OTB Group and CEO of OTB’s metaverse division BVX.