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Walmart looks to generative AI

By Retail Technology | Thursday October 12 2023

Retail giant Walmart has said it is experimenting with a variety of GenAI-powered experiences that have the potential to elevate its relationship with customers from a shopping destination to a partner in accomplishing broader missions

To start, it is leveraging GenAI to enhance its search experience so that it better understands context and allows customers to search by specific use cases, generating more relevant results that allows them to save time. For example, customers can search “unicorn-themed toddler birthday party” instead of conducting multiple separate searches for plates, streamers, party favours and more.

Walmart is also enabling GenAI to assist customers with complex purchases, such as selecting an age-appropriate cell phone that’s compatible with their current wireless provider.

Additionally they’re exploring how GenAI can aid in decision-making by creating tools that highlight priority product features and condense reviews into concise summaries. This will enable customers to make informed and confident buying decisions while saving them even more time.

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