Simon unveils AI festive shopping

US mall operator Simon has announced a new AI gifting tool

A team of free personal shoppers supported by Simon's new "HolidAI" gift finding tool will be powered by the latest in AI technology this Christmas.

Launched at the marquee Simon properties in New York and Los Angeles on Black Friday, a team of Simon "helper elves" were be on site and ready to assist shoppers with instant help from ChatGPT 4.0-powered technology that is connected to a customised database of retailer-specific gift ideas.

Simon chief marketing officer Lee Sterling said: “As holiday shoppers engage with our lively, knowledgeable helper elves, they will experience the thrill of pinpointing just the right gift thanks to the latest advancements in AI."