Aldi teams with Pinterest

Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign.

Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a Pinterest board full of festive joy.

Pinterest users searching for Christmas inspiration will discover an animated ‘Golden Pin’ video which adopts a Pinterest breakthrough technique to magically appear in the home feed - giving them exclusive access to the Secret Christmas Factory Pinterest board.

The exclusive invite mechanic behind the Golden Pin utilises Pinterest’s Lead Generation ad format and invites users to fill in their email and Pinterest handle, to be added to the secret board.

Each week, new content will be added to the board and in the week leading up to Christmas, Aldi will open up The Christmas Factory board for all to enjoy, so that no one misses out on the content. Additionally, Aldi will be displaying scannable Pinterest codes in store and in its digital magazine to drive shoppers to the board.