Under Armour’s sustainable breakthrough

Sportswear company Under Armour has announced a new partnership to increase access to its sustainable fibre-shed solutions

Following years of research in its innovation lab, earlier this year Under Armour announced a breakthrough fibre-shed test method to help address the invisible, but daunting sustainability threat microfibres and microplastics pose to society and the planet.

Now, the brand has teamed up with James Heal, a leading precision testing solutions supplier, to bring its award-winning test method to life.

As synthetic and natural fabrics are produced, worn, and cleaned, they shed fibres at varying rates. By increasing access to their simplified fibre-shed testing method, the companies hope to make it easier for industry players to understand their own contribution to the microfibre issue.

“Until now, integrating fibre-shed testing into industry research and development activities has required a significant time and cost investment,” said Kyle Blakely, SVP of innovation for Under Armour. “At Under Armour, we believe intervening early to mitigate shedding is critical, which is why our test method is designed to specifically address these time and cost barriers to entry. Thanks to our partners at James Heal, we are excited to make our innovative test method widely available as we address our own environmental impact.”