Walmart grows 3D content

Walmart is to give 3D developers at Unity the ability to integrate Walmart’s commerce APIs directly into their games and apps

This enables creators to sell physical items in RT3D experiences across 20+ platforms, unlocking new ways to connect customers' virtual and physical lifestyles and establishing new monetisation channels in games and experiences made with Unity.

This partnership brings the retail power of Walmart to Unity’s game and app development community, with more than 1.1 million developers using the Unity editor monthly, powering an average of 3.6 billion downloads each month of Made With Unity apps worldwide.

“We have an opportunity to connect the physical and digital realms in a way that only Walmart can, meeting our customers and members with authentic experiences where they already are,” said Tom Kang, vice president and general manager, Metaverse Commerce, Walmart's Store No. 8. “By opening up Walmart’s commerce APIs to the Unity development community, we’re empowering developers to offer a new mechanism to further drive user engagement while making it easy and convenient for players to complete a transaction for physical products without leaving the game, virtual world or app.”