Wickes improves performance marketing

Home improvement specialists Wickes has enhanced its performance marketing with a new partnership

Digital experts Summit have taken over management of Wickes’ PPC, SEO and affiliate marketing programmes, with a two-year contract in place.

Summit will be responsible for all marketing investments and ROI within performance channels.

Paul Canavan, digital director at Wickes, said: “We’re delighted to announce our new partnership with Summit. They’re genuine experts in retail and digital, leading the way with what they do, and as we continue to grow, it’s crucial we have the best team in place to take us even further.”