Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Calia debuts advanced fabric range

By Retail Technology | Monday January 29 2024 | UPDATED 28.01.24

Calia, the woman’s activewear brand sold through Dick’s Sporting Goods, is utilising its most advanced technically designed fabric in its new Inspire range

The new collection’s fabric mirrors spandex but is more lightweight. It is designed to minimise odor, protect against UV rays and keep the wearer cool while adapting to the wearer’s movement. 

"We know activewear is not just for when you're intentionally being active," said Alycia Scott, VP vertical brand design, Dick’s Sporting Goods. "With Inspire, we wanted to create pieces that were tough enough to withstand the most intense workout, but comfortable enough to wear all day long. We want women to feel like they can do anything and have Inspire move with them."

 

 

Related items

Athleta debuts PowerMove

By Retail Technology | Retail Technology

Skida upgrades to support growth

By Retail Technology | Retail Technology

Outdoor Voices chooses RFID upgrade

By Retail Technology | Retail Technology

The Sports Edit sprints to growth with Google Shopping

By Retail Technology | Retail Technology

Gymshark adds payments option

By Retail Technology | Retail Technology