Mango enters the metaverse

Fashion retailer Mango is the latest brand to enter the immersive virtual platform Roblox

The company has opened its first store on the platform, located in the virtual Outfit Shopping Mall, where users will be able to purchase Mango Teen digital garments and products for their avatars.

Consequently, the company, alongside the digital partner BrandNewVerse, has become a key collaborator of the Outfit Shopping Mall, the realistic shopping centre set on a Mediterranean island that will open this month on Roblox.

The aim is to strengthen its commitment to innovation and the construction of an ecosystem providing differentiated experiences, products and services for its customers in the physical, digital and virtual worlds.