e.l.f launches Apple Vision Pro app

e.l.f. Cosmetics has launched one of the first beauty shopping apps for Apple Vision Pro, the new spatial computer from Apple that blends digital content with the physical space around you

The “your best e.l.f.” visionOS app includes first-of-its-kind features specifically designed for Apple Vision Pro to take advantage of its three-dimensional (3D) user interface that users control with intuitive hand and eye movements

The app was created in partnership with Obsess, an immersive shopping platform and visionOS developer.

Ekta Chopra, Chief Digital Officer, e.l.f. Beauty, said: “Partnering with Obsess to launch one of the first beauty shopping apps for Apple Vision Pro is an evolution for our brand, which has always been digitally-led. We are champions for innovation and new technology platforms.”