Heinz launches AI cookbook

Food brand Heinz is aiming to bridge this gap between food and technology by launching the first recipe book that teaches AI (and humans too) how to cook

The Heinz AI Cookbook, created in partnership with VML Spain, is a technological project that leverages Heinz’s 150 years of tomato expertise to teach AI how to cook.

Heinz chefs, an AI designer and prompt experts came together to develop the ideal prompts AI needed to create over 30 delicious recipes, using Heinz tomatoes.