Shein collection gets shoppable livestream

Online fashion retailer Shein will unveil its new Spring/Summer 2024 collection through a special episode of its interactive, shoppable livestream experience, “SHEIN Live: Front Row”

The three-hour livestream on the Shein app will show off the new collection inspired by the warmer weather.

George Chiao, president of Shein US, said: “The Spring/Summer showcase continues as an interactive celebration of style that instantly connects our vibrant community to the latest Shein collections.”