Bensons for Beds enhances dropship

Sleep brand Bensons for Beds has announced a new technology partner to enhance its dropship capabilities

The Virtualstock platform will be used to enhance Bensons for Beds dropship capabilities and provide a richer shopping experience for its customers by expanding its online product range - offering more choice to new and existing customers at a time when consumer preference is increasingly turning towards internet shopping. Migrating to the new platform will also help to streamline the retailer’s operations; buying stock at the exact moment customers purchase it, reducing surplus stock and warehouse space.

Gavin Chappell, COO at Bensons for Beds, said: “We are confident that our partnership with Virtualstock will empower us to increase profitability by reducing operational costs through real-time supply chain visibility. Additionally, it will enable us to expand our online product range through trusted dropship suppliers.”