SportsShoes.com announces new tech partner

UK’s online running shoes, running clothing and outdoor gear retailer SportsShoes.com has announced a new ecommerce partnership

The company was an early adopter of a digital first strategy and is now seeking to elevate its affiliate marketing with Visualsoft, being aware of the role of influencers, content and authenticity to leverage new customers and grow loyalty.

SportsShoes.com is seeking to develop its brand and identity as the leading expert in running and fitness and wants to attract passionate everyday running and fitness enthusiasts who want a retailer they can trust, and believe that Visualsoft is the provider for them.

Dan Cartner, head of marketing at SportsShoes.com, said: “I wanted a partnership, not just a vendor, and Visualsoft have already impressed us with their industry knowledge and customer service. As a large retailer, we can’t afford a long integration period, and Visualsoft have been completely seamless, ensuring minimal impact. Their approach is very much aligned with our vision and growth strategy, and we look forward to working together to develop the SportsShoes.com brand, grow our incremental customer base and improve loyalty.”