Nike leads pack with innovation

Footwear giant Nike has debuted a new line-up of products that signal a multi-year innovation cycle

Utilising digital capabilities and cutting-edge technology, the company is delivering better, faster, more efficient solutions for athletes this summer - including Nike's first sculpted, visible Air Zoom unit in the new Pegasus Premium running shoe.

The proprietary, sculpted Air unit connects the heel and forefoot and uniquely contours to the natural profile of the foot, delivering an entirely new springy, smooth sensation. Combined with ZoomX and ReactX foam, the new cushioning system creates more energy return for everyday runners.

Nike has also optimised its traditional Air cushioning platform by leveraging computational design and incomparable athlete data from the Nike Sport Research Lab to create footwear that helps all athletes break barriers.

Nike CIO John Hoke said: “This summer, the difference maker is the massive energy return that Nike Air delivers to athletes. Taking what we learned from our super-shoe technology, we’re introducing new Nike Air Zoom shapes and sensations across all sports.”