Reebok launches AI experience

Sportswear giant Reebok has launched a custom AI fashion experience on Instagram called Reebok Impact

Reebok Impact enables consumers to create AI-infused, custom digital sneakers with a photo memory by sending it via Instagram DM to @reebokimpact.

In a real-time chat, Futureverse's AI will craft a custom sneaker in the colors and style of the image. Users can choose between the iconic Reebok Pump, Classic Leather, or Club C models, and customise the digital sneaker with AI-generated art. The original photo memory will be stored in the sole of the sneaker.

"Through Reebok Impact, we look forward to revolutionising the digital fashion landscape and providing our customers with a unique and immersive experience," said Todd Krinsky, CEO of Reebok.