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Ikea launches virtual game

By Retail Technology | Monday June 10 2024 | UPDATED 09.06.24

Iconic home furnishings store Ikea is launching a new Roblox game that will allow players to experience working in the retailer’s virtual universe

‘The Co-Worker Game’ enables shoppers to live their home furnishing dreams and get paid for it, with a limited number of paid roles available.

The immersive experience gives players the opportunity to experience IKEA's unique approach to careers where non-linear career journeys are the norm and lateral moves across departments are commonplace.

Alongside the paid co-workers, the broader Roblox community, gamers and IKEA fans alike will be able to work, explore and experience the virtual world of IKEA on Roblox.

“We’re excited to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life,” said Darren Taylor, people and culture manager, Ikea UK and Ireland.

 

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