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Givenchy Beauty gets Pride makeover

By Retail Technology | Wednesday June 12 2024 | UPDATED 11.06.24

Cosmetics brand Givenchy Beauty has updated its Roblox virtual store for Pride month

The Givenchy Beauty House now features the familiar Pride rainbows, an interactive pop-up area, makeup station and selfie area.

The brand teamed up with creative studio Like Fire and gaming studio The Gang for the makeover.