EE stores get cloud POS

Mobile phone network EE is introducing a new cloud-based POS system

EE is introducing a new cloud-based point of sale (POS) solution from Aptos in its retail stores. The technology will enhance EE’s customer engagement capabilities and reduce the IT infrastructure footprint in each store.

Following a successful six-week pilot across 15 stores, the POS software is being rolled out to EE’s more than 400 stores across the UK. As part of the IT refresh across its retail estate, EE has upgraded to a newer version of the Aptos software-as-a-service (SaaS) based POS system, which will run on mobile devices that EE store staff can use throughout the store. 

The new system will allow EE store staff to complete all sales, service and operational processes from a single device, instead of multiple devices for different tasks. This will mean increased efficiency and streamlining of customer interactions, while also reducing the number of devices needed in each store. It also further enhances the security of EE’s customer data by using the latest tools that address security standards and compliance, including the General Data Protection Regulation (GDPR).

EE has also removed fixed tills from each of its stores, allowing EE store staff to serve customers, while also helping to reduce any potential congestion and queues.

Major tech refresh

The technology refresh forms part of EE’s commitment to offer personal, customer-focused service.

Asif Aziz OBE, EE retail director, stated: “We’re reinventing the role of retail in the telco industry by putting customer experience, innovation and community front and centre. Reflective of our investments in digital transformation, we are embracing store formats that blend physical and digital experiences.

"With our modern approach to bricks-and-mortar, we knew we had to rethink the in-store shopper journey and the tools that enable it. Aptos was the right POS partner to bring our vision to life. Our IT modernisation efforts have been very well-received by our staff and they are now able to spend even more time focusing on the needs of our customers.”