Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Karl Lagerfeld turns to AI for SEO

By Retail Technology | Monday July 29 2024 | UPDATED 02.08.24

Fashion brand Karl Lagerfeld has seen a rise in traffic and add-to-cart rates using AI

It has utilised artificial intelligence (AI) capabilities in partnership with Akeneo to see a 5% increase in organic SEO traffic on its product pages and a 16% increase in add-to-cart rates,

Karl Lagerfeld had already been successfully leveraging Akeneo’s PIM solution to ensure it had accurate and consistent product catalogues across its shopper-facing touchpoints.  In 2024, it began using Akeneo’s native generative AI (GenAI) functions to support content creation, enhance its SEO performance and transcribe languages for product description pages across its international markets.

Yoko Fujimoto-Sital, senior manager ecommerce trading at Karl Lagerfeld, said: “We are Karl Lagerfeld.  We represent the designer, so our tone of voice is very important to our branding.  AI can struggle to fully interpret the brand’s tone of voice and it is crucial not to lose that, so we still need our human brand custodians to fine tune our product copy.”

 

Related items

Staff, safety and AI

By Retail Technology | Retail Technology

Poshmark adds AI to listing

By Retail Technology | Retail Technology

Case study: La Redoute takes control of cloud costs

By Retail Technology | Retail Technology

Future Retail View: Running to stay ahead with new footwear developmentsĀ 

By Miya Knights, Publisher | Miya Knights, Publisher

Samsung launches shoppable fridges

By Retail Technology | Retail Technology

Walmart and Symbotic strengthen ties

By Retail Technology | Retail Technology

M&S renews sustainability deal

By Retail Technology | Retail Technology

Independents and tech to shape 2025 high street

By Retail Technology | Retail Technology

Greener packaging for pet products

By Retail Technology | Retail Technology

Target launches AI gift finder

By Retail Technology | Retail Technology