Netto Denmark rolls out smart labels

Discount grocery chain Netto Denmark – owned by Salling Group – is to roll-out smart digital labels from VusionGroup

Salling Group  will deploy SESimagotag’s smart digital labels and the VusionCloud platform across its 550 Netto locations from Q3 2024 to Q2 2025.

As such, Netto will have the ability to provide a superior customer experience throughout their stores, by displaying vibrant product information, promotions and branding elements.

“At Netto, we are constantly striving to improve the customer experience in our stores. The solutions from VusionGroup will allow us to provide our customers with clearer product information, more impactful promotions, and a more modern store environment for an enhanced shopping experience", said Alan Jensen, EVP, IT & digital of Salling Group.

VusionCloud will also enable Netto to remotely manage and update shelf labels, ensuring price accuracy and efficient promotion execution across all stores in a secure environment.