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Vans updates Roblox experience

By Retail Technology | Monday July 15 2024 | UPDATED 14.07.24

Fashion skater brand Vans is updating its Roblox virtual experience with the launch of Vans World 2 developed in partnership with developer studio The Gang

Visitors will have the opportunity to experience the Vans’ new Mixxa shoe - the first time a shoe has dropped on Roblox before going public for sale.

Drieke Leenknegt, Vans global chief marketing officer, said: “There are a multitude of brand experiences on the platform, but as we shift toward a new way to deliver brand stories and experiences in a phygital way, we approached  The Gang to create a next-generation game that elevates skate in the digital world with touches that represent real world skateboarding progression.”

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